01
Real people, real rooms
Authentic photography and video of the doctor, team and treatments instead of stock imagery.
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Case Study · Limassol, Cyprus
02
2026
DCG Clinic — a premium digital experience for aesthetic medicine in Limassol
A premium multilingual website for a Limassol aesthetic clinic — structured treatment discovery, direct Fresha booking, editorial clinic imagery and a clear mobile-first patient journey.
Web DesignMultilingual UXTreatment DiscoveryBooking IntegrationSEO
- Client
- DCG Clinic
- Location
- Limassol, Cyprus
- Year
- 2026
- Scope
- Website · Multilingual · Booking · SEO
dcg.clinic
Chapter 01 — Client overview
A doctor-led aesthetic clinic in Limassol
DCG Clinic is a private aesthetic medicine clinic in Limassol offering injectables, laser and energy treatments, Endolift and IV therapy. The clinic needed a polished, trustworthy digital presence that presents its services clearly in English, Greek and Russian, and helps visitors move from curiosity to the right treatment and a confirmed booking.
- Industry
- Medical aesthetics · private clinic
- Languages
- English · Greek · Russian
- Pages
- 11
- Bookable treatments
- 102
Chapter 02 — The challenge
A broad treatment portfolio that had to feel simple
Aesthetic medicine asks a lot of a website. Visitors arrive with a concern rather than a treatment name, they compare carefully, and they need to trust the clinic before they book. The project had to bring a large catalogue into a calm, premium structure that works in three languages.
- Over a hundred treatments across several categories needed clear, consistent presentation.
- Names, prices and durations had to stay in line with the clinic's live booking system.
- English, Greek and Russian visitors each needed a complete, natural experience.
- Every page needed a short, obvious route to booking, a call, WhatsApp or directions.
Chapter 03 — The solution
A custom clinic website built around how patients choose
We designed a custom visual system for the clinic and an information architecture that lets visitors browse by treatment or by concern, then book the exact treatment in one step.
- A bespoke premium visual system with real clinic, team and treatment photography and video.
- A searchable treatment catalogue and concern-based finder covering 102 bookable treatments.
- Dedicated Endolift and IV Therapy experiences — including 18 bookable IV treatments.
- Direct Fresha booking: each booking button leads to that specific treatment.
- Localized English, Greek and Russian content with a localized SEO URL structure.
- A product catalogue with clear in-clinic purchase instructions, plus phone, WhatsApp and Maps actions.
Chapter 04 — Booking journey
From concern to confirmed appointment
Treatment data — names, prices, durations and booking destinations — is tied to Fresha, so what visitors read on the site matches what they book.
- 01
Discover
Browse categories, signature treatments or search by name or concern, such as “jawline” or “wrinkles”.
- 02
Understand
Each treatment shows its price and duration in a consistent format across all three languages.
- 03
Decide
Dedicated pages for Endolift and IV Therapy explain the clinic's key treatments in depth.
- 04
Book
Booking buttons open the matching treatment on Fresha — no hunting through a separate menu.
- 05
Contact
Call, WhatsApp and Google Maps are one tap away for visitors who prefer to talk first.
Chapter 05 — What we delivered
A complete clinic platform
Premium Clinic Website
Multilingual Setup (English, Greek, Russian)
Treatment Catalogue & Finder
Fresha Booking Integration
Dedicated Endolift & IV Therapy Pages
Mobile UX
SEO Foundation
Product Catalogue
Contact & WhatsApp Integration
Chapter 06 — Gallery
Screens from the live website
dcg.clinic
dcg.clinic
Clinic-specific decisions
Design choices made for aesthetic medicine
02
One source for treatment data
Prices, durations and booking links follow Fresha, so the site and the booking system stay aligned.
03
Search by concern
Patients can start from what they want to change, not only from treatment names they may not know.
04
Three full languages
English, Greek and Russian versions with their own localized URLs for search engines.
05
Honest product sales
Products are presented as a catalogue with clear instructions to purchase in the clinic.
06
Mobile first
Booking, calling, WhatsApp and directions are designed for one-handed use on a phone.
Chapter 07 — Outcomes
What the clinic has now
These are delivered capabilities of the live website, not measured business results.
Clearer treatment discovery
A structured catalogue, finder and search make a broad portfolio easy to explore.
Direct booking paths
Every treatment leads straight to the matching booking on Fresha.
Multilingual access
English, Greek and Russian visitors get a complete experience in their own language.
A cohesive premium presentation
One visual system across pages, photography, video and booking moments.
A maintainable content structure
Treatments, pages and products follow a consistent structure that is straightforward to update.
Easy ways to get in touch
Phone, WhatsApp and Maps actions are available throughout the site.
Where to next
Take this further.
The same approach applies to your project — here is where to look next.
See it live
Explore the DCG Clinic website
Visit the live site, or tell us about the website your own business needs.